STEFANO POLA PROJECT
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Stefano Pola, now leading our company, is the visionary soul looking to the future of Valdobbiadene DOCG with determination and passion. Raised among the vineyard rows, Stefano started helping his father Nazzareno at a young age, participating in the harvest as early as 11 years old. From childhood, the dream of becoming a farmer and winemaker followed him, driving him to transform the family tradition into a mission of innovation and quality.
Stefano refined his skills with passion while maintaining a clear vision: to respect the organoleptic characteristics of the grapes and preserve the highest quality and authenticity of the vineyards. His production philosophy aims to transform the fruit of the land into wine without altering its essence, thus celebrating the greatness of the territory.
Challenges have never been lacking. Stefano has faced a traditionally conservative mindset, often resistant to change, and has worked to steer Valdobbiadene DOCG towards a more ambitious future. He was a pioneer in removing the term “Prosecco” from the company’s labels – a bold decision that he began considering in 2007 and fully implemented by 2018. This choice reflects his commitment to enhancing the denomination, distinguishing it from mass production, and reaffirming its uniqueness.
Stefano’s achievements speak for themselves: from his early recognitions at the Primavera del Prosecco competition in the early 2000s – won almost in secret from his father – to medals at Vinitaly and the prestigious Tre Bicchieri awards. Each accolade is both a confirmation of his vision and a motivation to improve further.
Looking to the future, Stefano envisions a company increasingly focused on quality and sustainability. Among his goals are a harvest conducted entirely in bins and technical innovations that further preserve grape quality. His mission is clear: to continue elevating the name of Valdobbiadene while maintaining a strong connection to the roots of tradition, yet constantly striving for excellence.